eBay See Things Differently
Feature Campaign
When eBay wanted to shout about the fact that it was now free to sell your stuff on eBay, we immediately thought about socially-awkward moments. Namely, that moment when you realise that the person you love, and have decided to move in with, has drastically different taste to you.
This was our first campaign for eBay at JOAN London, and marked the beginning of our journey to bring universal insights and humour to the brand. It was a fully through-the-funnel campaign – from AV to OOH to digital – and resulted in a significant spike in sales on eBay.
Group Creative Director: Graeme Hall
Senior Creative: Alexia Vasilarou
Senior Creative: Jo Ridley
Executive Producer: Panos Louca
Prod Co: Somesuch
Director: Sam Hibbard
Agency: JOAN London