The Budweiser Energy Collective
Creative Business Transformation
Having already committed to brewing all their beer with 100% sustainable energy, Budweiser wanted to take their sustainability commitment to the next level. So we helped turn the world’s biggest beer brand into a renewable energy provider.
Our research into the hospitality industry revealed that up to 90% of the electricity it used still came from non-renewable sources.
But amidst an energy crisis, a cost of living crisis, and the after effects of a global pandemic, the cost of converting to renewables simply wasn’t feasible for bars and pubs.
With the Budweiser Energy Collective, we introduced a new business model that leverages the scale of Budweiser to secure renewable energy at hugely discounted prices, before passing those savings onto bars and pubs.
The Energy Collective is already generating results, and transforming bars and pubs around the world.
It also picked up the UK’s first ever Cannes Lion for Creative Business Transformation.
