Screen Shot 2018-07-22 at 16.54.30.png

Make Google Do It

Sed vitae enim egestas, congue arcu et, efficitur augue. Cras sit amet venenatis est. Sed pulvinar sodales lacus sit amet placerat. Nulla facilisi. Integer pellentesque semper magna vel pellentesque. Cras imperdiet tortor sit amet erat aliquet rutrum.

 In 2017, I helped R/GA create the European campaign for the Google Assistant, overseeing work for the UK, Italy, France, and Germany. The campaign positioned Google as something that can do things for you, rather than just provide answers.

In 2017, I helped R/GA create the European campaign for the Google Assistant, overseeing work for the UK, Italy, France, and Germany. The campaign positioned Google as something that can do things for you, rather than just provide answers.

I worked especially closely with R/GA on the UK campaign, making an anthem film (above) and several 15 second spots which were all shot by Gary Freedman.

The films were supported by an extensive OOH campaign, as well as social and radio.

Google-Assistant_June2018_10_preview.jpeg
Screen Shot 2018-07-17 at 4.02.49 PM.png
Google-Assistant_June2018_12_preview.jpeg
 John Boyega even Googled himself. Job done.

John Boyega even Googled himself. Job done.