In 2008 Marmite decided to unleash Marmite Snacks on the unsuspecting world. For years people had known whether they loved or hated Marmite, but now there was a whole range of crisps, rice cakes, breadsticks, cheese bites and cashews to figure out.
Our press and OOH campaign by illustrator Al Murphy demonstrated that. (To get the two sides of each execution, you might need to spin your laptop/phone/tablet around. Sorry.)