For decades, music fans from across the globe have made a pilgrimage to Abbey Road Studios, to sign the wall outside, and maybe catch a glimpse through the doors of what is possibly the world’s most famous recording studios.
But they’ve never been able to actually step inside the studios. With Inside Abbey Road, we helped to change that.
Creating the site involved capturing 150 panoramic photos throughout the three studios, and condensing 80 years worth of music, stories, history, interviews and techniques into a coherent and manageable 3 hours worth of content.
We also curated that information into three distinct tours – narrated by Giles Martin, Lauren Laverne, and Mirek Stiles. The tours give insights into the myths and legends of Abbey Road, as well as all the technological advances pioneered there.
And interactive gadgets gave people the chance to test out vintage studio equipment, much of which was prototyped and developed right there in the studios.
The site threw up many challenges, like figuring out how to create a linear UX in a non-linear environment, but the biggest challenge was making sure that we do justice to an icon of British culture. Hopefully we rose to that challenge.
The following video gives a bit more insight into the project.
We also created a VR version of the site, and partnered with NME to launch it. The launch included free Google Cardboards being handed out with issues of the NME across the UK, an extensive OOH campaign, and a large installation that we designed taking centre stage in Kings Cross.
The film below gives you a look at how it all worked.
This was my first project for Google, and it took just over a year to create. But it’s also one that I’m most proud of.