Google Assistant
Brand campaign
In 2017, I helped R/GA create the European campaign for the Google Assistant, overseeing work for the UK, Italy, France, and Germany. The campaign positioned Google as something that can do things for you, rather than just provide answers.
We launched the campaign in the UK with this film:
The film was shot by Gary Freedman, who also created several 15 second spots:
The films were supported by an extensive OOH campaign, as well as social and radio.
John Boyega even Googled himself. Job done.
Creative Director (Google UK): Graeme Hall
R/GA Creatives: James Temple, Dan Northcote-Smith, Nick Moss, Nick Paget
Director: Gary Freedman
Agency: R/GA