Volkswagen

Early on in my career, I did a fair bit of work for VW. You can see some of it here.

That ice car above is an ambient installation I did while on placement at DDB. The brief was to come up with a press ad for the VW Polo, focusing on its air conditioning.

Instead I commissioned an ice sculptor to create a life-size Polo and we stuck it outside the Saatchi gallery. It got a fair bit of press. (So, in many ways, I did do a press ad)

Below is a press ad for the VW Golf, showing off how many hidden extras it comes with. I’m very fond of this one.

The next few ads are all for the VW Bluemotion range – a campaign which has been rendered slightly redundant given subsequent revelations. The films were directed by Daniel Levi and Will Barras.

And the next few idents were made as part of VW’s sponsorship of Channel 4 documentaries. They were directed by Neil Harris.